Case Study: Pick n Pay achieves 8X ROI on incremental revenue with Constructor.io

Pick n Pay drives 8X ROI on incremental revenue with Constructor.io

Pick n Pay, a major South African retailer, faced significant challenges with its legacy ecommerce search solution. The system returned poor and irrelevant results, such as showing hair dye for the query "red wine," which created friction for shoppers and put strain on its lean internal team. Seeking specialized expertise, Pick n Pay chose Constructor.io to implement a more accurate, intent-based search and product discovery platform.

Constructor.io provided an intent-based search solution that dramatically improved relevance and understanding of shopper queries. This implementation led to an 8X ROI on incremental revenue, a 5.76% increase in checkout revenue, and a 7.96% increase in purchased items per user. The partnership expanded beyond website search to include recommendations and app experiences, establishing a strong foundation for Pick n Pay's continued omnichannel growth.

Pick n Pay