Case Study: PetFlow achieves 29% conversion lift, improved reporting & streamlined search UX with Constructor.io

PetFlow Achieves Attractive Search Results, Improves Reporting, & Streamlines User Experience with AI-Backed Product Discovery

PetFlow, a leading online retailer for a wide assortment of pet products, faced a product discovery problem as their catalog grew: their Elasticsearch-based search returned best-sellers rather than results tuned to key KPIs, minor query variations produced poor results, and Google Analytics couldn’t provide the detailed insights they needed—leaving teams spending hours each week on manual optimization. PetFlow engaged Constructor.io for an AI-backed product discovery and search optimization solution.

Constructor.io’s machine‑learning product discovery, implemented via its Proof Schedule process and supported by Constructor.io’s integration, customer success, and engineering teams, automated ranking optimization, preserved the site’s existing UI, and delivered improved reporting and near‑instant updates. The results were measurable: +29% lift in conversions across the site, +2.5% lift in AOV, +30.6% lift in RPV, and an 11% reduction in bounce rate, while significantly reducing manual tuning efforts.

PetFlow

Tess Mellinger

Senior Product Manager, Digital Solutions