Case Study: Monica Vinader achieves 5% conversion lift with Constructor.io

Monica Vinader lifts conversion 5% with Constructor.io

Monica Vinader, an award-winning British luxury jewelry brand, faced the challenge of optimizing its online experience for distinct regional shopping behaviors. Its previous single search and browse ranking model, which heavily favored UK data, was not performing optimally for its significant US customer base. Partnering with Constructor and using its Search and Browse solutions, the brand sought to create a more personalized and effective experience for shoppers in different geographic markets.

Constructor implemented a geo-personalized ranking strategy, training separate algorithms on UK and US data to tailor product rankings to local demand. This solution, part of Monica Vinader's Continuous Optimization Program with Constructor, drove a measurable 5% conversion lift in the US while keeping UK performance steady. The successful test built upon an initial 2.6% conversion lift from their first implementation, proving the value of Constructor's data-driven and collaborative approach.

Monica Vinader