Case Study: LuckyVitamin achieves a 13.53% revenue lift with Constructor.io

How LuckyVitamin Increased Revenue by 13% with Constructor

LuckyVitamin, a family-owned health and wellness retailer with over 13,000 SKUs and customers in 50+ countries, was struggling with site search: their previous string-matching search returned either hundreds of irrelevant results or zero results for broad queries (e.g., “keto diet” or “heart health”), driving customer frustration and abandonment. To fix this, LuckyVitamin selected Constructor.io’s AI and machine-learning product discovery platform—deploying search, autosuggest, browse, and its Cognitive Embeddings Search—to better connect conversational queries to the right products.

Constructor.io completed an end-to-end integration in about a month and used clickstream-driven ML to personalize search and category pages, reduce zero-results, and surface attractive, relevant products; merchandiser tools let LuckyVitamin focus on strategy over manual fixes. The results were immediate and measurable: +13.53% lift in revenue, +50.7% lift in search usage, and +8.13% lift in conversion rate after implementing Constructor.io.

LuckyVitamin

Vishal Arora

Director, Digital Product & User Experience