Case Study: Cromwell achieves 21x ROI with Constructor.io

Cromwell boosts conversion 8% with Constructor.io

Cromwell, a major UK supplier of industrial tools and supplies, faced significant challenges with its in-house search solution. As customers used more specific terms, the search returned less relevant results, damaging trust and forcing Cromwell to employ two full-time staff for manual overrides. Seeking a better way, they partnered with Constructor.io to implement its AI-powered search, autosuggest, browse, and recommendations solutions.

Constructor provided a composable, API-first solution that understood user intent. The implementation led to an immediate 8% lift in conversion rates, a 15% increase in add-to-basket rates, and delivered a 21x return on investment upon go-live. Constructor.io's platform also eliminated the need for manual intervention and positioned Cromwell to evolve with future search trends.

Cromwell

Jamie Powell

Head of Digital Products and User Experience, Cromwell