Case Study: Belk achieves $35M in revenue growth with Constructor.io

Belk drives $35M in revenue with Constructor.io

Belk, a major US department store chain, faced significant challenges with its outdated ecommerce search function. The retailer was heavily reliant on manual interventions to guide shoppers and needed a modern solution that could scale, personalize the experience, and drive ongoing performance improvements. They partnered with Constructor.io to implement its AI-powered search and autosuggest solutions to overcome these hurdles.

Constructor.io provided a fully automated search platform that used real-time data to understand shopper intent, freeing Belk's team from manual work. The solution included an AI Shopping Agent for conversational, guided shopping on their mobile app. This implementation delivered immediate and sustained results, generating an additional $35 million in revenue, a 7.4% increase in revenue per visitor, and more than double the conversion rate from the AI Shopping Agent, solidifying Constructor.io's role in Belk's success.

Belk