Case Study: Backcountry achieves revenue lifts (up to 8% RPV) with Constructor.io

Backcountry Boosts Revenue by Combining Strong Merchant Teams with Smart Product Discovery Tools

Backcountry, a leading online retailer for outdoor gear, faced scaling challenges with a largely manually curated on-site experience and fragmentary search/recommendation systems (Solr and legacy vendors). They needed a way to reduce merchant workload, maintain UI consistency, and quickly deploy a machine‑learning driven product discovery solution — so they engaged Constructor.io, adopting its Collections product along with Constructor.io’s search and recommendations tools.

Constructor.io implemented its Collections merchandising portal and ran a Proof Process to tailor machine‑learning rankings and personalized landing pages while letting Backcountry’s merchant teams set rules and priorities. After going live in two months, Constructor.io delivered measurable impact: +2% RPV for Backcountry, +2% RPV for Steep and Cheap, and +8% RPV for Competitive Cyclist, with over 4,000 Collections live and improved operational efficiency.

Backcountry

Venkatesh Ananthanarayanan

Head of Engineering