Case Study: AG Jeans achieves faster Shopify performance and higher conversion with Constructor.io

AG Jeans boosts conversion 16% with Constructor.io

AG Jeans, a premium denim and lifestyle brand, faced significant challenges with its ecommerce product discovery. Their previous search solution created operational drag by slowing down collection pages with excessive JavaScript, putting web vitals at risk, and requiring complex JSON rule management that increased developer dependency. Furthermore, the system lacked proper inventory awareness, forcing the team to manually rank products to prevent shoppers from seeing out-of-stock items.

By implementing Constructor.io's search, browse, and recommendations solutions, AG Jeans modernized its Shopify experience. Constructor.io's architecture was closely aligned with Shopify, requiring only a single JavaScript file and drastically improving site performance. The implementation was fast and collaborative, allowing the merchandising team to configure all facets in a single day. Within four weeks of launch, AG Jeans saw a +16% conversion rate, a +5.25% add-to-cart rate, and a +1.4% increase in units per transaction, all while significantly reducing the need for manual intervention.

AG Jeans