Case Study: Xero achieves island-wide brand recall with Construct Digital

Xero drives 35M impressions with Construct Digital

The customer, Xero, needed to shift from initial brand awareness to deeper brand recall among small and medium businesses in Singapore. Construct Digital was tasked with implementing the "Take Care of Your Business" (TCOB 3.0) campaign to achieve this harder marketing objective.

Construct Digital executed a truly omnichannel strategy, placing the campaign across digital screens, out-of-home, TV, radio, podcasts, and influencer content based on local audience insights. This approach ensured repeated daily touchpoints. The solution drove significant results, including 35 million impressions island-wide in three months across 947 digital screens and six channels, successfully building brand recall through strategic repetition.

Xero