Case Study: Toll Group achieves 3.8 million impressions across 13 markets with Construct Digital

Toll Group drives 3.8 million impressions with Construct Digital

Toll Group sought to build B2B awareness for its supply-chain and logistics services across 13 markets with its "Think Outside The Box" brand campaign. The challenge for Construct Digital was to execute the paid media plan to reach the right business audiences in every market while strictly controlling costs to prevent the cost per click from escalating.

Construct Digital planned and managed the paid media campaign, handling the audience targeting, market split, and channel mix. The solution delivered 3.8 million impressions and over 10,000 clicks, achieving a highly efficient blended cost per click of AUD $3.51 across all 13 markets.

Toll Group