Case Study: SGX (Singapore Exchange) gives its CSR story a clear identity with Construct Digital

SGX builds SGX Cares with Construct Digital through 6 executive interviews and a full-day Story Room workshop

Singapore Exchange (SGX) had been actively involved in community initiatives for years, including its Bull Charge fundraising platform, but its CSR efforts were fragmented and lacked a cohesive narrative. The challenge for Construct Digital was to transform these existing activities into a recognized and unified sub-brand that SGX's people and partners could rally behind, rather than to create another campaign.

Construct Digital addressed this by first conducting deep research and a collaborative workshop to develop the core insight that "better happens together." They built the complete "SGX Cares" sub-brand, including its mission, logo, identity, tone of voice, and a full brand guidelines book. This gave SGX's previously untold story a name and a consistent narrative, enabling the team to present a coherent CSR identity across all audiences and channels.

SGX (Singapore Exchange)