Case Study: SAP cuts cost per lead from $1,000 to $108 with Construct Digital

SAP cuts cost per lead from $1,000 to $108 with Construct Digital

The customer, SAP, faced a challenge generating enough qualified leads for its SAP Business One ERP solution across Southeast Asia, with a very high cost per lead of around $1,000. Vendor Construct Digital was tasked with delivering net new, BANT-qualified names for small and medium businesses to the sales team.

Construct Digital built a complete demand-generation engine targeting the SME buyer persona across six markets. The solution used targeted paid media, personalized landing pages, phone verification, and email nurturing to generate leads. This approach dramatically reduced the average cost per lead to $108 and delivered 3,702 qualified leads to SAP's sales partners.

SAP