Case Study: SAP achieves 1300% more trial signups with Construct Digital

SAP boosts trial signups 1300% with Construct Digital

The customer SAP faced challenges in the Asia-Pacific and Japan region, where it relied heavily on paid media while organic discovery was untapped. Its teams also operated on siloed systems, which led to fragmented communications and cannibalized leads. Construct Digital was engaged to address this for its SAP Analytics Cloud product.

Construct Digital created interactive data stories using Southeast-Asian datasets to demonstrate the product's power. This "Business at Light Speed" campaign ran across paid social and landing pages, all connected to a single marketing automation engine in HubSpot. The solution drove a 1300% increase in monthly free-trial signups and achieved a cost per click of just $0.47, far below the industry average.

SAP