Case Study: SAP achieves a 138% surge in C-suite connections with Construct Digital

SAP boosts CXO connections by 138% with Construct Digital

The customer, SAP, faced the challenge of engaging with difficult-to-reach C-suite executives through traditional paid media. To test a social selling program fronted by their Managing Director, they partnered with vendor Construct Digital, which needed to overcome the hurdles of targeting a potentially non-social audience and SAP's lack of experience in running such a campaign.

Construct Digital built a robust, data-informed framework using audience-modelling and micro-targeting methods. The solution included developing the executive's social voice, mapping influencer networks, and crafting content delivery tactics to drive awareness and engagement with the target audience. This approach resulted in a 138% surge in CXO connections, exceeding the campaign KPI, and over a 100% increase in engagement.

SAP