Case Study: Rosetta.ai builds trust and boosts conversions with Construct Digital

Rosetta.ai boosts conversion rate 430% with Construct Digital

The customer, Rosetta.ai, had strong visual-AI technology for ecommerce but was an unknown brand with no clear positioning when entering new markets in APAC. Their challenge, addressed by vendor Construct Digital, was a lack of customer trust and regional presence, making it difficult to compete against recognized names.

Construct Digital built a new brand positioning and personified it with a human ambassador named "Rosie," whose familiar face was used consistently across all marketing materials. This solution, combined with a demand-generation program tested in the Philippines, resulted in a 430% uplift in conversion rate, 900,000 impressions, and 6,000 clicks.

Rosetta.ai