Case Study: Prudential Singapore drives stronger lead conversion with Construct Digital's always-on email nurture engine

Prudential Singapore revives 21,700 dormant leads with Construct Digital

Prudential Singapore faced a challenge with its email marketing, where various separate campaigns were causing issues with timing and frequency, leaving over 21,700 leads dormant. The vendor Construct Digital was engaged to unify these efforts using Salesforce Marketing Cloud.

Construct Digital integrated Prudential's separate email programs into a single always-on engine. This solution significantly improved performance, resulting in a 42% email open rate, a jump in lead-to-sales conversion from 2.7% to 6.21%, and the revival of 21,700 dormant leads. The project went on to win prestigious marketing awards.

Prudential Singapore