Case Study: NUS Scale achieves an 86% rise in applications with Construct Digital

NUS Scale boosts applications 86% with Construct Digital

NUS Scale, a lifelong learning provider, faced the challenge of differentiating its brand in a crowded market dominated by SkillsFuture. With an overwhelming catalogue of over 700 courses and an expensive tactical marketing approach, Construct Digital was tasked with establishing a distinct brand position and increasing application numbers.

Construct Digital developed a new brand strategy centered on the insight of a "multistage life." Their creative campaign used gaming design language to promote the "Level Up to 100" message, positioning lifelong learning as a way to excel in each phase of a longer life. This solution drove an 86% year-on-year surge in applications per module and a 12.5% rise in the number of modules per applicant.

NUS Scale