Case Study: NUS Medicine boosts Facebook engagement with Construct Digital's always-on content engine

NUS Medicine boosts Facebook engagement from 5.47% to 22.72% with Construct Digital

NUS Medicine needed to establish a consistent and engaging always-on social media presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube, moving away from one-off campaigns. Their challenge was to produce a continuous stream of high-quality content tied to relevant moments like health awareness days and campus life events. They engaged Construct Digital for ongoing social media management and content production.

Construct Digital implemented a solution built for the feed, creating short, vertical video content tied to the calendar and published monthly across five platforms. This consistent, always-on content engine, which included work for major brand moments like the school's 120th anniversary, resulted in a significant measurable impact. The Facebook engagement rate climbed dramatically from 5.47% to 22.72%.

NUS Medicine