Case Study: NUS Executive Education achieves 39x more conversions with Construct Digital

NUS Executive Education boosts conversions 39x with Construct Digital

NUS Executive Education faced a challenge in demand-generation that a larger budget could not solve. Their issues included fragmented conversion tracking, a limited budget, and a niche senior audience spread across multiple countries. Construct Digital was engaged to address these problems.

Construct Digital began by rebuilding the measurement framework before adjusting media spend. They performed conversion-tracking audits and implemented true-value conversion modeling to identify the most valuable actions. This allowed them to reallocate the budget to the best-performing countries. The solution resulted in a 39-fold surge in conversion rate, from 0.18% to 7%, and more than doubled the return on ad spend over the year.

NUS Executive Education