Case Study: Merz Aesthetics achieves a 58% sales uplift with Construct Digital

Merz Aesthetics lifts sales 58% with Construct Digital

The customer, Merz Aesthetics, faced the challenge of making its non-invasive lifting treatment, Ultherapy, stand out during a crowded festive season. Their goal was to generate sales and not just views, requiring a campaign that achieved massive reach while maintaining the high level of trust essential for selling aesthetic treatments. The vendor, Construct Digital, was tasked with this initiative.

Construct Digital built the "Lift From Within" campaign, which centered on 49 trusted influencers and three hero videos. This social media push placed credible voices in front of a large audience. The campaign was highly successful, reaching over a quarter of Singapore's population and driving a 58% year-on-year sales uplift for Ultherapy.

Merz Aesthetics