Case Study: Mendix achieves 166% of its conversion goal with Construct Digital

Mendix beats conversion goal by 66% with Construct Digital

The customer Mendix needed to generate awareness and demand from a niche enterprise audience across seven markets in Southeast Asia, Australia, and New Zealand. Their challenge was achieving 354 conversions on a fixed media budget, requiring every dollar to be accountable. The vendor Construct Digital was engaged to address this.

Construct Digital implemented a multi-channel program across Google Search, Google Display, and LinkedIn, targeting three custom enterprise personas. They actively managed the campaign by reallocating budget towards the best-performing channels and personas mid-flight. This solution resulted in Mendix achieving 166% of its conversion goal while also coming in 40% below its target cost per lead.

Mendix