Case Study: Kaplan Singapore achieves 33% more traffic and time on site with Construct Digital

Kaplan Singapore lifts traffic and time on site by 33% with Construct Digital

Kaplan Singapore, a multi-institution education provider, faced the challenge of helping prospective students efficiently navigate its vast catalogue of hundreds of programmes. The vendor, Construct Digital, was tasked with redesigning the site to align with how people actually choose a course, moving away from an institutionally-organized catalogue.

Construct Digital rebuilt the website around persona-based entry points and implemented a central multi-filter Programme Finder. This solution allowed visitors to narrow programmes by field, level, and institution, leading them to the right course in just a few clicks. The results were a 33% increase in both traffic and time on site, alongside an 18% lift in sessions and active users.

Kaplan Singapore