Case Study: ITMA cuts bounce rate and boosts organic traffic with Construct Digital

ITMA cuts bounce rate 23% with Construct Digital

The customer, ITMA, a global textile event organizer, faced the challenge of an outdated, hard-to-navigate website that failed to serve its three distinct audiences during the pandemic. The site had low acquisition, a high bounce rate, and provided a poor mobile experience. Construct Digital was engaged to address these issues.

Construct Digital implemented a persona-led website rebuild, creating distinct user journeys for exhibitors, visitors, and media. The solution included a new responsive design, a streamlined CMS, and integrations with five backend systems including IPTech and Salesforce. The results were significant, including a 23% lower bounce rate, longer average session duration, and a 22% growth in organic users.

ITMA