Case Study: Inchcape boosts email performance with Construct Digital's marketing automation

Inchcape lifts email open rates 59% above average with Construct Digital

Inchcape wanted to better understand and segment its buyers to create more effective communications. To address this challenge, they partnered with Construct Digital to implement intelligent marketing automation that would deliver targeted messages rather than generic broadcasts.

Construct Digital built an automated solution centered around audience segmentation, ensuring each buyer group received communications tailored to its behavior. This approach resulted in email open rates that were 59% higher than the automotive industry average and a click-through rate 141% above the industry benchmark.

Inchcape