Case Study: Human Capital Leadership Institute achieves 1,700% contact list growth with Construct Digital and HubSpot

Human Capital Leadership Institute grows contact list 1,700% with Construct Digital

The Human Capital Leadership Institute (HCLI), a strategic partner to Singapore's Ministry of Manpower, faced a challenge in generating registrations for its executive programs. Its marketing campaigns were spread across disconnected platforms, resulting in few new contacts and signups. Construct Digital was engaged to address this using the HubSpot platform.

Construct Digital consolidated HCLI's tools into HubSpot and developed a new strategy centered on high-value content, including a repurposed report, a whitepaper, and a custom assessment tool. This solution, supported by SEO and targeted landing pages, drove a 1,700% growth in HCLI's contact list and an 852% return on investment.

Human Capital Leadership Institute