Case Study: Duke-NUS Medical School achieves 280% above lead target at 82% lower cost with Construct Digital

Duke-NUS Medical School boosts leads 280% above target with Construct Digital

Duke-NUS Medical School faced a challenge with the quality of its applicants. Its recruitment messaging was only targeting a narrow audience of Singapore-based medical graduates, while its own data showed its successful candidates came from diverse academic and geographic backgrounds. To address this, the school engaged Construct Digital for a data-led recruitment campaign.

Construct Digital redefined the audience and retuned the messaging to focus on the school's differentiators, such as its Clinician-Plus model. The campaign was delivered across multiple countries via a modernized, mobile-responsive website. This solution drove results 280% above the lead target and achieved an 82% lower cost per acquisition for Construct Digital's client.

Duke-NUS Medical School