Case Study: Consumers Association of Singapore achieves 1.16 million views for consumer protection with Construct Digital

Consumers Association of Singapore earns 1.16M YouTube views with Construct Digital

The Consumers Association of Singapore (CASE) faced the challenge of educating a broad public about online shopping risks during the pandemic, as their traditional advisories lacked the reach to engage those most vulnerable. To address this, they partnered with Construct Digital to develop a targeted digital campaign.

Construct Digital created a relatable mascot named Auntie Savvy and served her advice through video and comic-style content directly to users based on their search intent. This hyper-targeted strategy, executed via YouTube, Facebook, and Instagram, resulted in 1.16 million YouTube views and over 22,000 social clicks, significantly exceeding all campaign targets.

Consumers Association of Singapore