Case Study: CommScope drives 27,548 new B2B users with Construct Digital

CommScope drives 27,548 new B2B users in under three months with Construct Digital

Commscope needed to generate awareness and pipeline for its AI-enabled RUCKUS Cloud network-management platform among a narrow, technical B2B audience. The challenge was that a single generic marketing message would fail to reach the distinct buyer personas who each cared about different parts of the product. They partnered with Construct Digital to develop a more targeted, persona-led campaign.

Construct Digital built a parallax microsite with tailored messaging and creative for each persona's pain points. They supported it with a coordinated paid program on Facebook and LinkedIn, split into prospecting, retargeting, and nurturing to move users through the sales funnel. This solution drove 39,609 microsite visits and generated 27,548 new B2B users in under three months for Commscope.

Commscope