Case Study: AIA achieves 17 million KOL impressions with Construct Digital

AIA boosts KOL reach with Construct Digital to drive 17M impressions

The customer AIA faced the challenge of pivoting their Glow Festival event during the COVID-19 pandemic, which included strict lockdowns and budget constraints. Their goal was to grow brand love and position Singapore as a wellness destination despite travel restrictions. The vendor, Construct Digital, was tasked with overcoming these obstacles after a successful first run of the festival in 2019.

Construct Digital upgraded the two-day festival into "Glow On," a series of exclusive, modular mini-events held in partnership with the Singapore Tourism Board and lifestyle brands for health and wellness KOLs. The solution was highly successful, winning several awards including a Gold for Excellence in Pivot Marketing. The results were significant, generating 4.3 billion media impressions, 43 editorial articles, and 17 million impressions from KOL and partner posts.

AIA