Case Study: Blue Bunny Books & Toys achieves higher customer engagement and stronger in-store relationships with Constant Contact

The Blue Bunny Books & Toys - Customer Case Study

Blue Bunny is an independent bookstore and toy shop founded by Paul Reynolds that aims to spark creativity and self‑expression by selling books, toys, and art supplies and fostering a strong in‑store community. The challenge was maintaining that customer connection after guests left the shop so relationships and repeat visits would continue to grow.

Blue Bunny implemented Constant Contact email newsletters to keep customers engaged between visits. The simple, reliable campaigns let Paul stay in conversation with his audience, drive measurable engagement, and “move the needle” on store relationships and visits.

The Blue Bunny Books & Toys

Paul Reynolds

Co-founder