Case Study: Siena Farms achieves more than triple annual income with Constant Contact

Siena Farms - Customer Case Study

Siena Farms is a family-owned vegetable farm in Sudbury, MA, that had been operating for 15 years when the COVID-19 stay-at-home orders in 2020 threatened its normal sales channels. Owner Chris Kurth was optimistic but unsure how the business would weather the sudden change in customer behavior and market uncertainty.

A single, well-timed direct email to supporters soliciting Community Supported Agriculture (CSA) memberships became the turning point: the campaign drove a large influx of members and more than tripled the farm’s total income versus the previous year, stabilizing the business and securing its season.

Siena Farms

Chris Kurth

Owner