Case Study: MiniMatters achieves time savings and more targeted emails with Constant Contact

How to Save Time and Send More Targeted Emails

MiniMatters, a web video production and marketing firm run by Barbara Haupt and Elissa Leif, faced a growth challenge: as prospects and proposals multiplied they were entering contacts twice (CRM and email system) and relying on unsegmented mass mailings, which made timely follow-up and targeted outreach difficult.

They implemented SyncApps by Cazoomi to sync their CRM with Constant Contact, allowing single-entry data, cloud-based sharing, and list segmentation by sales criteria. This cut administrative time, enabled targeted campaigns (their first segmented mailing generated an immediate prospect call), and improved sales follow-up.

MiniMatters

Elissa Leif

MiniMatters