Case Study: The VinBin achieves higher customer engagement and increased foot traffic with Constant Contact

Easy & effective tools help Rick get the results he’s looking for

Rick owns Vin Bin, a neighborhood cheese-and-wine shop, but he’s not a designer. He needed a simple way to create professional, on‑brand, mobile‑friendly emails that would keep customers informed and bring more people into the store.

Using Constant Contact’s easy templates and tools, Rick quickly builds branded emails with special offers, event invites, and product updates. Real‑time reporting shows who’s engaging, and the campaign has driven increased customer response and more foot traffic to Vin Bin.

The VinBin

Rick Lombardi

The VinBin