Case Study: Western Welder Outfitting boosts sales and conversion with Conspire Agency

Western Welder Outfitting boosts AOV with Conspire Agency’s 3-pack bundling and 12+ A/B tests

Western Welder Outfitting, a welding apparel brand, was facing significant technical issues with their Shopify website, particularly with dysfunctional header navigation that created friction for customers. They engaged Conspire Agency, a Shopify development agency, to perform emergency tech fixes and make rapid improvements to their ecommerce site.

Conspire Agency implemented a solution that included a strategic migration to a new Shopify 2.0 theme to resolve the foundational problems. They then performed conversion rate optimization, including a catalog restructure and the implementation of their custom Bundle GOAT app to allow for mix-and-match multi-packs. Through a series of A/B tests, Conspire achieved a significant lift in average order value and total revenue, resulting in a smoother shopping experience and a meaningful increase in sales for Western Welder.

Western Welder Outfitting