Case Study: Simms Fishing Products boosts Shopify conversions with Conspire Agency

Simms Fishing Products cuts update cycles from weeks to days with Conspire Agency

Simms Fishing Products, a leading outdoor brand for fly fishing gear, faced several challenges with their Shopify Plus store, including the need for a custom store locator, a streamlined trade program, and improved site performance while reducing costs from third-party tools. The company engaged Conspire Agency to act as their fractional web team to address these issues and drive conversion rate optimization.

Conspire Agency developed a dynamic store locator, rebuilt the trade program portal, and migrated key functionalities like search in-house to reduce costs and improve performance. They also implemented modern development workflows and a data-driven A/B testing program. The results included significant cost efficiency, faster development cycles, a better user experience, and measurable improvements in conversion rates for Simms Fishing Products.

Simms Fishing Products