Case Study: Cherrystone Aqua Farms transforms into a direct-to-consumer seafood brand with Conspire Agency

Cherrystone Aqua Farms brings 130 years of heritage online with Conspire

CherryStone Aqua Farms, a heritage aquaculture operation, faced the challenge of transitioning from a traditional B2B seafood supplier to a direct-to-consumer e-commerce model. They needed a digital platform that could handle the complex logistics of shipping live seafood nationwide while also capturing their 130-year brand heritage to appeal to modern home consumers. They partnered with Conspire Agency for a specialized Shopify implementation and custom application development.

Conspire Agency developed a coastal-inspired brand strategy and a seafood-specialized Shopify solution. This included a custom shipping app with weather-based holds and a box-packing algorithm, integrated with FedEx and UPS APIs. The results for CherryStone Aqua Farms were a successful nationwide expansion, improved operational efficiency for handling perishable goods, and a strengthened brand position that bridged their heritage with contemporary appeal, significantly improving consumer trust and conversion rates.

Cherrystone Aqua Farms