Case Study: Ventura County Public Works Agency grows Public Works Day from 35 to 1,300+ attendees with Consortium Media Services

Ventura County Public Works Agency grows Public Works Day 4,000% with Consortium Media Services

The Ventura County Public Works Agency faced a challenge engaging local youth with its struggling Public Works Day event, which had only 35 attendees. They enlisted Consortium Media Services (CMS) to educate the market and revive interest in public works.

Consortium Media Services implemented a comprehensive public outreach campaign including press, radio, social media, and web development. This solution grew event attendance by 4,000% to over 1,300 people and increased the agency's social media followers by 11,300% to over 17,000, generating nearly 12 million impressions.

Ventura County Public Works Agency