Case Study: Ventura County boosts awareness and engagement with Consortium Media Services

Ventura County boosts website visitors 23.2% with Consortium Media Services

The Workforce Development Board of Ventura County (WDBVC) faced a significant challenge as a 2021 survey revealed zero percent brand recognition; both job seekers and local employers were completely unaware of its services. WDBVC tasked vendor Consortium Media Services to increase awareness of its grants and resources, boost seminar attendance, and connect employers with skilled talent across diverse and disadvantaged populations.

Consortium Media Services implemented a strategic marketing plan using its proprietary CM+GeoAlgo targeting platform, award-winning creative, and a layered mix of digital advertising, legacy media, and public relations. The campaign, which prioritized diversity and inclusion with all materials in English and Spanish, resulted in over 1 million impressions and 8.9k link clicks. Measurable impacts included a 23.2% increase in website visitors and massive growth in social media followers, including an 883% increase on Facebook over a six-month period.

Ventura County