Case Study: Santa Barbara County Department of Public Health launches a cannabis-free education campaign with Consortium Media Services

Santa Barbara County Department of Public Health drives 1.3M impressions in 3 months with Consortium Media Services

The Santa Barbara County Department of Public Health tasked vendor Consortium Media Services with educating local families on the health risks of youth cannabis use. Their challenge was to create a bilingual campaign aimed at both parents and youth to discourage cannabis use before the age of 21.

Consortium Media Services developed the "Let’s Talk Cannabis" campaign, creating engaging social media content and short videos featuring local youth. They utilized their CM+ Geo Algo for targeted digital advertising and a robust radio and press campaign. The results were significant, with the campaign garnering over 1.3 million impressions, 3,194 link clicks, and 125,834 video views within just three months of its launch.

Santa Barbara County Department of Public Health