Case Study: Transformer Table converts high-intent shoppers with Consio

Transformer Table drives $2.95M in attributed revenue with Consio

Transformer Table, a designer of modular space-saving furniture, faced the challenge of converting high-intent shoppers into customers for their high-consideration, high-value products. Their customers often needed reassurance before making a purchase, creating valuable intent signals like abandoned checkouts and carts that were difficult to act on at scale. They partnered with Consio to turn these signals into timely conversations and understand which interactions resulted in revenue.

Using Consio, Transformer Table implemented a strategy of targeted outbound campaigns for abandoned checkouts, carts, and new signups, combined with inbound call handling and large-scale SMS messaging. This solution allowed them to engage customers across multiple channels. The results were significant, with Consio helping to generate nearly $3 million in attributed revenue, including over $1.19 million from their abandoned-checkout outreach campaign alone.

Transformer Table