Case Study: Michael Todd Beauty boosts abandoned cart conversions with Consio

Michael Todd Beauty adds $20,627 in one month with Consio

Michael Todd Beauty, a provider of at-home beauty tools and skincare products, faced the challenge of high shopping cart abandonment. Shoppers often had questions about product compatibility and usage, which created hesitation and led to lost sales on their high-end devices. They needed a way to provide fast, personalized communication to resolve these objections without expanding their internal team, partnering with Consio to address this.

Consio implemented targeted outbound call campaigns using AI-customized scripts and an auto-dialer for quick follow-up. Agents answered specific questions, applied promotions, and sent secure payment links to eliminate purchase friction. This solution from Consio delivered significant results, achieving a 27.68% conversion rate on connected calls and generating $20,627 in attributed revenue within the first month.

Michael Todd Beauty

Michael Friend

President & CEO