Case Study: Medterra recovers $25K in abandoned-cart revenue with Consio

Medterra recovers $25,000 in 3 weeks with Consio

Medterra, a CBD and wellness company, faced the challenge of recovering revenue from abandoned carts and checkouts. Their existing email and SMS flows were not always sufficient to address potential customers' last-minute questions about product effects or legality, and they needed an automated solution that wouldn't create operational overhead. They turned to Consio to implement an AI voice follow-up system.

Consio implemented an AI-powered voice agent to automatically call customers who had abandoned their checkout or cart. This solution provided a human-like, voice-based touch to reassure leads and answer final questions. The results were significant, with the program recovering $25,000 in incremental revenue in just three weeks and achieving a 24.5% conversion rate on connected calls, turning abandoned visits into a new automated revenue stream for Medterra.

Medterra