Case Study: Kala therapy boosts DTC revenue by $100k in 30 days with Consio

KALA boosts DTC revenue by +$100k in 30 days using Consio

Kala therapy, Canada's leading red light therapy company, faced a challenge in converting high-intent online shoppers due to the complex and technical nature of its premium products. Prospects required reassurance on topics like clinical validation and device selection before purchasing. Relying solely on educational content and Klaviyo email/SMS flows was insufficient, and building an in-house call center to provide this guidance would have been expensive and difficult to scale.

To address this, Kala therapy implemented Consio's AI voice agent to engage high-intent segments like abandoned checkouts and carts. This solution provided expert guidance without adding operational burden. The results from Consio were significant, generating over $100,000 in revenue and completing 1,900 AI-powered calls in just 30 days, converting shoppers three times faster than email and SMS alone.

Kala therapy

Cam Stajer

Chief Executive Officer