Case Study: Houndsy achieves a 23% incremental sales lift with Consio phone outreach

Houndsy drives 23% incremental sales lift with Consio

Houndsy, a premium dog accessories brand, faced the challenge of converting high-intent online shoppers who hesitated at checkout due to questions about their premium products. Even with strong email and SMS retention strategies managed by their agency, they needed a more immediate way to provide reassurance and overcome last-minute objections. To address this, they implemented phone outreach from Consio.

Consio's solution was to add a real-time phone conversation layer to Houndsy's funnel, targeting key moments like abandoned checkouts and carts. This allowed the brand to personally answer questions and guide shoppers to purchase. The results were highly successful, with the program generating $55,879 in revenue from 3,855 completed calls in a single month. A holdout test proven by Consio demonstrated a 23% incremental sales lift, confirming the channel was capturing new revenue that would have otherwise been lost.

Houndsy