Case Study: HK Army boosts repeat purchases and recovers abandoned carts with Consio

HK Army delivers +$26,6k with Consio’s AI phone sales in two months

HK Army, a leading paintball gear and apparel brand, faced challenges with potential customers hesitating during online purchases due to questions about product fit and compatibility. This hesitation led to abandoned carts and stalled checkouts, costing them sales. They also wanted a better way to re-engage new buyers to build loyalty.

Consio implemented a solution using AI phone sales, creating three core campaigns: Loyalty, Abandoned Checkout, and Abandoned Carts. A key innovative tactic was an influencer voicemail drop to generate buzz. The Consio service delivered significant results, attributing $26,691 in revenue with a 16.57% conversion rate on connected calls over 60 days. This approach successfully re-converted 25% of recent buyers into returning customers.

HK Army

Kenny Rosenberg

VP eCommerce