Case Study: Hannaford boosts loyalty and digital shopping with Consigli Design Co

Hannaford launches loyalty app with Consigli Design Co, driving 300k downloads in one month

Consigli Design Co partnered with Hannaford, a Maine-based grocer, to address the challenges of its rapidly aging website and accessibility issues. The grocer also sought to modernize its Hannaford To Go program and successfully launch a new customer loyalty initiative.

The solution designed by Consigli Design Co included a new mobile app to launch the My Hannaford Rewards program and a roadmap for an innovative, personalized online shopping experience. The results were significant, with the app achieving 300k downloads, 32k new user registrations, and 785k digital coupons clipped within one month of its launch.

Hannaford