Case Study: Smarketer improves first-party data quality and media spending with consentmanager

Smarketer saves 4 hours per account with consentmanager

Smarketer, a leading Google specialist agency in Germany, faced a challenge with unreliable consent signals across its client base. This lack of reliable data made it impossible to accurately track user engagement or confidently allocate media spending for their over 1,000 clients. They implemented the consentmanager service to address this core issue with first-party data quality.

By deploying consentmanager across their entire portfolio, Smarketer restored data quality at its source. The solution provided a single dashboard to manage all client consent accounts and reporting, saving four hours per account on configuration. This resulted in cleaner, more complete data flowing into their analytics and ads platforms, allowing them to see what was driving real engagement.

Smarketer