Case Study: Seznam.cz achieves higher consent rates and smoother publisher consent management with consentmanager by iubenda

Seznam.cz moves almost 100 publishers to consentmanager without disruption

Seznam.cz, a major Czech technology company and publisher, faced increasing challenges in maintaining its own in-house Consent Management Platform (CMP) as regulatory requirements grew more complex. To better support its network of publishers, Seznam.cz decided to deprecate its solution and sought a dedicated platform, ultimately choosing to partner with consentmanager.

By implementing consentmanager, Seznam.cz seamlessly transitioned almost 100 publishers without disruption. The solution unlocked new capabilities like A/B testing, customizable banner design, and live statistics, leading to a significant uplift in consent rates. consentmanager provided each publisher with independent control over their consent settings through individual accounts.

Seznam.cz