Case Study: LUXARITY achieves blockchain-powered donation transparency and traceability with ConsenSys

Tackling unsustainable consumption practices in luxury retail

LUXARITY, the social-venture arm of the Lane Crawford Joyce Group, faced the common nonprofit challenge of donor distrust and lack of transparency around how funds and items are allocated. To make proceeds from its pre-loved luxury pop-up verifiable for donors, LUXARITY partnered with ConsenSys Social Impact — using a ConsenSys-built decentralized application and website on the Ethereum Rinkeby testnet (with MetaMask integration) to register, tokenize and track donations and item provenance.

ConsenSys implemented a blockchain-based donation-tracking platform that integrated with LUXARITY’s Shopify sales, issued PINs for customer allocation, recorded grant confirmations on-chain, and surfaced item provenance via QR codes. The 2018 proof-of-concept served 452 unique customers across 586 orders, raised HK$586,532 in sales and saw HK$196,017 (33% of sales) explicitly allocated to causes via the platform (25% of orders used the allocation flow), with an application error rate under 1% — demonstrating ConsenSys’s solution improved transparency, traceability and a model for a circular giving economy.

LUXARITY