Case Study: Red Thread achieves a faster, more intuitive website with Consensus Interactive

Red Thread boosts load times by 48% with Consensus Interactive

Consensus Interactive partnered with Red Thread, a workplace innovation company, to address its outdated website. The legacy site no longer reflected the forward-thinking brand, featuring fragmented navigation, difficult content management, and poor mobile performance. The challenge was to modernize the site visually and structurally, improve its responsiveness, empower internal teams with a flexible CMS, and ensure stability through managed hosting.

The solution from Consensus Interactive involved a complete redesign and development using WordPress Elementor, providing an easy-to-use, drag-and-drop content management system. This was paired with performance optimization and fully managed hosting. The results included a 48% improvement in load times, a 35% increase in pages per session, and 100% content ownership for the client, significantly elevating the brand's credibility and usability.

Red Thread